When work and play collide

Company Size
Ethics & Compliance

The challenge 

We worked with one of the world's largest FMCG companies to bring their ethics and compliance programme to life. Despite having a well-developed code of conduct and policies in place, the company was struggling to get employees to pay attention. Engage was brought on board to instil the company's ethics and compliance policies at a local and global level, with a view to creating a core company culture based on doing business right.

The solution

We developed a company-wide campaign, characterised by a unique creative identity, which was rolled out across a variety of channels including print and digital media. At the heart of a campaign, was a bespoke interactive board game, which harnessed the power of gamification to bring relevant scenarios and concepts to life. The game was a huge success with employees and greatly aided in embedding ethical and compliance policies into the organisation's DNA. Messaging was further reinforced via an ethics and compliance ambassador programme, as well as the creation of comprehensive toolkits for middle management complete with all the tools needed to implement good business practices.

Key insights

Be specific

Employees should clearly understand how ethical principles influence a company’s practices via real life examples and scenarios.

Get creative

Use creativity to cut through the clutter and grab your employee’s attention. You need to inspire rather than inform.

Engage managers

Good business practices involve all levels of the organisation, which is why it's critical to get buy-in from managers in the middle.
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“Through the development of an employee toolkit and creative collateral, our EMEA-wide market was able to easily create and take ownership of their own bespoke plans to drive brand engagement in their regions.”

Joseph Semakula,
European Brand and Sponsorship Specialist

I have worked with Engage on a number of strategic projects, and they never disappoint. The team are professional and creative and have become an integral part of our team to co-create and deliver unforgettable and impactful employee experiences. I would highly recommend them as a strategic partner.

Marcelo De Paula
Director People Development
Nahdi Medical Company

Thank you for the fantastic employee town hall yesterday.  The team is in such high spirits. We couldn’t have pulled it off without your amazing dedication, support and organising skills. The details were impeccable.”

Azzah Al Sharhan
Chief of Corporate Affairs
Dubai Future Foundation

On behalf of the strategy team, I’d like to thank you for the wonderful and tireless effort in making our strategy communication series so successful. We’ve had such great feedback.

Abdul Aziz Al Khoori
Strategy Senior Manager
Abu Dhabi Global Market

Before the Engage team came to our rescue, only our leadership team knew what our strategy was. Our internal campaign has completely re-energised our business, creating a strong sense of employee ownership. 

Corporate Strategy Director
Oil & Gas Sector 

Our recent merger process caused uncertainty for our people, creating fears about job security. By developing an exciting vision for our future, you inspired a tangible sense of buy-in, new energy and excitement.

Merger & Acquisitions Lead
Telecommunications Sector 

Communicating compliance policies is never easy and employees find it boring. Through gamification, you brought our policies to life in the most engaging way. It’s been a huge hit across our global team with fantastic feedback. 

Ethics and Compliance Director
FMCG Sector

Workplace safety is a top priority for us but it’s a constant battle to fight complacency. Our BE AWARE, TAKE CARE campaign has really embedded a culture of safety and your people-first approach has been exceptional.

HSE Lead
Construction Sector 

I have become a better leader thanks to your communication support. I feel more confident, more professional and highly visible across our organisation. 

Chief Executive Office
Telecommunications Sector 

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Contact us today

Looking to transform your workplace into a destination for success? Give us a call today or say hello@engagemeconsulting.com.

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