Corporate strategy

Engage your employees in the big picture. 

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Bring your big picture to life

Your employees might know what they're doing, but do they know WHY they're doing it? By letting your people in on the big picture and engaging them in bringing it to life, you’ll inject purpose and clarity into your workplace.

But how do you make sure everyone is on the same page? Our communication solutions will engage the heads, hearts and hands of your employees, ensuring that everyone works together in the same direction. 

Put your people at
the heart of your strategy 

Once you’ve defined your strategic direction, we’ll help you to bring it to life. By developing a communication programme that boosts understanding of your strategic initiatives, we’ll put your people at the heart of your strategy, bringing your vision, mission and strategic objectives to life.

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Step 1: Understand

By thoroughly understanding your vision, mission and strategic goals, we can find creative ways to bring them to life. 

Step 1: Understand

Assessment Tools

  • Strategy awareness surveys
  • Focus groups / interviews
  • Stakeholder mapping
  • Strategy communication workshops 
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Step 2: Strategise

We apply our strategic thinking, creative problem solving and employee-first mindset to actively engage employees in your strategy. 

Step 2: Strategise

Campaign Development

  • Strategy message house
  • Creative identity
  • Campaign strategy and planning 
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Step 3: Create

These days, it’s not just what you say, but how you say it that counts. We’ll bring your strategy to life through a carefully crafted combination of words, creative solutions and immersive multimedia.

Step 3: Create

Copywriting & Design

  • Emailers & newsletters
  • Blog posts / articles
  • Posters / screensavers / banners
  • Internal social channel posts
  • Presentations 
  • Toolkits / playbooks

Illustration

  • Cartoon characters / series
  • Visual strategy / journey maps 

Digital

  • Videography & photography
  • Microsites

Interactive

  • Townhalls / workshops
  • Gamification
  • Conversation cards 
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Step 4: Activate

It’s time for action! We’ll work with you to implement your corporate strategy across all levels of your organisation, ensuring everyone works in the same direction. 

Step 4: Activate

Project Management 

  • Ongoing creative and strategic support
  • Regular status meetings / reporting 

Knowledge / Skills Transfer

  • On-the-job-training
  • Skills-development (see our Academy page for more details
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Step 5: Measure

True success comes from learning and improving, which is why our custom-made measurement systems are fundamental in paving the way for bigger and better things.

Step 5: Measure

Measurement Tools

  • Key metrics scorecard
  • Pulse surveys
  • Retention quizzes
  • Review meetings 
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Understand

By thoroughly understanding your vision, mission and strategic goals, we can find creative ways to bring them to life. 

Assessment 

  • Strategy awareness surveys
  • Focus groups / interviews
  • Stakeholder mapping
  • Strategy communication workshop 
flip card icon 2 logo

Strategize & Plan

We apply our strategic thinking, creative problem solving and employee-first mindset to actively engage employees in your strategy. 

Campaign Development

  • Internal strategy message house
  • Creative identity
  • Campaign strategy and planning 
hand holding a light bulb logo

Create

These days, it’s not just what you say, but how you say it that counts. We’ll bring your strategy to life through a carefully crafted combination of words, creative solutions and immersive multimedia.

Copywriting & Design

  • Emailers & newsletters
  • Blog posts / articles
  • Posters / screensavers / banners
  • Internal social channel posts
  • Presentations 
  • Toolkits / playbooks

Illustration

  • Cartoon characters & series
  • Visual strategy / journey maps 

Digital

  • Videography and photography
  • Microsites

Interactive

  • Townhalls / workshops
  • Gamification
  • Conversation cards 
flip card logo

Activate

It’s time for action! We’ll work with you to implement your corporate strategy across all levels of your organisation, ensuring everyone works in the same direction. 

Project Management 

  • Ongoing creative and strategic support
  • Regular status meetings / reporting 

Knowledge / Skills Transfer

  • On-the-job-training
  • Skills-development (see our Academy page for more details
notepad with checks logo

Measurement

True success comes from learning and improving, which is why our custom-made measurement systems are fundamental in paving the way for bigger and better things.

Measurement

  • Key metrics scorecard
  • Pulse surveys
  • Retention quizzes
  • Review meetings 

Embracing the big picture 

One of the region’s top oil and gas providers needed assistance in communicating a fundamental shift in their corporate strategy. They wanted to introduce sustainable and environmentally friendly energy solutions that required new ways of working. Not only did they need their employees to understand this strategic change, but they also needed them to embrace and own their roles in executing it. 

View our work 
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Testimonials

On behalf of the strategy team, I’d like to thank you for the wonderful and tireless effort in making our strategy communication series so successful. We’ve had such great feedback.

Abdul Aziz Al Khoori
Strategy Senior Manager
Abu Dhabi Global Market

Before the Engage team came to our rescue, only our leadership team knew what our strategy was. Our internal campaign has completely re-energised our business, creating a strong sense of employee ownership. 

Corporate Strategy Director
Oil & Gas Sector 
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Toolkit

Make your strategy everybody's job 

Finding it difficult to turn your corporate strategy into reality? No matter how strong your strategic foundations are, it's only when your employees understand the WHY behind what they're doing, that you'll be able to realise your goals. For a series of tips and tactics on how to make your strategy everybody's job, simply download our convenient toolkit. 

Download toolkit