Embracing the big picture

Oil and Gas
Middle East
Company Size
Corporate Strategy

The challenge 

One of the region’s top oil and gas providers needed assistance in communicating a fundamental shift in their corporate strategy. They wanted to introduce sustainable and environmentally friendly energy solutions that required new ways of working. Not only did they need their employees to understand this strategic change, but they also needed them to embrace and own their roles in executing it. Due to a multitude of languages, cultural backgrounds, and different literacy levels, this was a massive undertaking. That's where Engage stepped in.

The solution

We interviewed key stakeholders to clearly understand their requirements and followed this up with an inspiring campaign that utilised multiple channels and tactics. Leaders had traditionally employed a top-down communication approach, which we convinced them to abandon in favour of dialogue, empowering middle management with team tools and conversation points. It was a first for the business, and it worked. We also harnessed the power of illustration, creating a strategy map that showcased the strategic journey in a way that everyone could understand. 

Key insights

Make it personal

Make strategy personal to employees by explaining the WHAT, WHY and HOW.


Strategy can be perceived as complex and difficult – the key is to simplify as much as possible.

Seeing is believing

Bring employees along on the journey by creating a visual narrative that maps out the road ahead.
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“Through the development of an employee toolkit and creative collateral, our EMEA-wide market was able to easily create and take ownership of their own bespoke plans to drive brand engagement in their regions.”

Joseph Semakula,
European Brand and Sponsorship Specialist

I have worked with Engage on a number of strategic projects, and they never disappoint. The team are professional and creative and have become an integral part of our team to co-create and deliver unforgettable and impactful employee experiences. I would highly recommend them as a strategic partner.

Marcelo De Paula
Director People Development
Nahdi Medical Company

Thank you for the fantastic employee town hall yesterday.  The team is in such high spirits. We couldn’t have pulled it off without your amazing dedication, support and organising skills. The details were impeccable.”

Azzah Al Sharhan
Chief of Corporate Affairs
Dubai Future Foundation

On behalf of the strategy team, I’d like to thank you for the wonderful and tireless effort in making our strategy communication series so successful. We’ve had such great feedback.

Abdul Aziz Al Khoori
Strategy Senior Manager
Abu Dhabi Global Market

Before the Engage team came to our rescue, only our leadership team knew what our strategy was. Our internal campaign has completely re-energised our business, creating a strong sense of employee ownership. 

Corporate Strategy Director
Oil & Gas Sector 

Our recent merger process caused uncertainty for our people, creating fears about job security. By developing an exciting vision for our future, you inspired a tangible sense of buy-in, new energy and excitement.

Merger & Acquisitions Lead
Telecommunications Sector 

Communicating compliance policies is never easy and employees find it boring. Through gamification, you brought our policies to life in the most engaging way. It’s been a huge hit across our global team with fantastic feedback. 

Ethics and Compliance Director
FMCG Sector

Workplace safety is a top priority for us but it’s a constant battle to fight complacency. Our BE AWARE, TAKE CARE campaign has really embedded a culture of safety and your people-first approach has been exceptional.

HSE Lead
Construction Sector 

I have become a better leader thanks to your communication support. I feel more confident, more professional and highly visible across our organisation. 

Chief Executive Office
Telecommunications Sector 

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Contact us today

Looking to transform your workplace into a destination for success? Give us a call today or say hello@engagemeconsulting.com.

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