One of the region’s top oil and gas providers needed assistance in communicating a fundamental shift in their corporate strategy. They wanted to introduce sustainable and environmentally friendly energy solutions that required new ways of working. Not only did they need their employees to understand this strategic change, but they also needed them to embrace and own their roles in executing it. Due to a multitude of languages, cultural backgrounds, and different literacy levels, this was a massive undertaking. That's where Engage stepped in.
We interviewed key stakeholders to clearly understand their requirements and followed this up with an inspiring campaign that utilised multiple channels and tactics. Leaders had traditionally employed a top-down communication approach, which we convinced them to abandon in favour of dialogue, empowering middle management with team tools and conversation points. It was a first for the business, and it worked. We also harnessed the power of illustration, creating a strategy map that showcased the strategic journey in a way that everyone could understand.
Make it personal
Seeing is believing
“Through the development of an employee toolkit and creative collateral, our EMEA-wide market was able to easily create and take ownership of their own bespoke plans to drive brand engagement in their regions.”
I have worked with Engage on a number of strategic projects, and they never disappoint. The team are professional and creative and have become an integral part of our team to co-create and deliver unforgettable and impactful employee experiences. I would highly recommend them as a strategic partner.
Nahdi Medical Company
Thank you for the fantastic employee town hall yesterday. The team is in such high spirits. We couldn’t have pulled it off without your amazing dedication, support and organising skills. The details were impeccable.”
Dubai Future Foundation
On behalf of the strategy team, I’d like to thank you for the wonderful and tireless effort in making our strategy communication series so successful. We’ve had such great feedback.
Abu Dhabi Global Market