Improving leadership accessibility

MENA region
Company Size
Leadership Comms

The challenge 

Having conducted an employee survey which revealed a need for greater leadership visibility and more frequent communications, one of the region's largest healthcare groups approached Engage to address these concerns. Whilst the CEO recognised the importance of communication, she lacked the time to communicate regularly, and wanted to empower middle management to open communication channels, especially as many caregivers worked different shift hours.

The solution

We developed a bespoke campaign designed to keep the CEO and leadership team front and centre in the workplace. Not only did this include monthly emails and blog posts, but also regular walk-the-floor sessions and leadership coffee chats. We offered additional support in the form of coaching, presentation development and speech notes for quarterly townhalls. We also empowered middle management with communication toolkits and monthly conversation cards so they could more effectively use shift handover meetings to convey key messages.

Key insights

Increase visibility

Leading effectively means showing face and being present, especially in larger organisations.

Be personal

By connecting with employees at a personal level, you can more effectively build trust and create a culture of transparency.

Empower managers

Employees turn to managers first for information and guidance, so it's critical that they're equipped with the tools they need to promote success.
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Testimonials text logo


“Through the development of an employee toolkit and creative collateral, our EMEA-wide market was able to easily create and take ownership of their own bespoke plans to drive brand engagement in their regions.”

Joseph Semakula,
European Brand and Sponsorship Specialist

I have worked with Engage on a number of strategic projects, and they never disappoint. The team are professional and creative and have become an integral part of our team to co-create and deliver unforgettable and impactful employee experiences. I would highly recommend them as a strategic partner.

Marcelo De Paula
Director People Development
Nahdi Medical Company

Thank you for the fantastic employee town hall yesterday.  The team is in such high spirits. We couldn’t have pulled it off without your amazing dedication, support and organising skills. The details were impeccable.”

Azzah Al Sharhan
Chief of Corporate Affairs
Dubai Future Foundation

On behalf of the strategy team, I’d like to thank you for the wonderful and tireless effort in making our strategy communication series so successful. We’ve had such great feedback.

Abdul Aziz Al Khoori
Strategy Senior Manager
Abu Dhabi Global Market

Before the Engage team came to our rescue, only our leadership team knew what our strategy was. Our internal campaign has completely re-energised our business, creating a strong sense of employee ownership. 

Corporate Strategy Director
Oil & Gas Sector 

Our recent merger process caused uncertainty for our people, creating fears about job security. By developing an exciting vision for our future, you inspired a tangible sense of buy-in, new energy and excitement.

Merger & Acquisitions Lead
Telecommunications Sector 

Communicating compliance policies is never easy and employees find it boring. Through gamification, you brought our policies to life in the most engaging way. It’s been a huge hit across our global team with fantastic feedback. 

Ethics and Compliance Director
FMCG Sector

Workplace safety is a top priority for us but it’s a constant battle to fight complacency. Our BE AWARE, TAKE CARE campaign has really embedded a culture of safety and your people-first approach has been exceptional.

HSE Lead
Construction Sector 

I have become a better leader thanks to your communication support. I feel more confident, more professional and highly visible across our organisation. 

Chief Executive Office
Telecommunications Sector 

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Contact us today

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