Branding from the inside out

Multinational Corporation
London, Global
Company Size
Employee Experience

The challenge 

We were approached by one of the world's best-known brands, who needed assistance in bringing their revised values and purpose to life. Our client wanted to turn their employees into brand ambassadors, instilling pride, passion and purpose into the workplace. 

The solution

Working with key representatives from the HR, Communication and Leadership teams, we brought our client’s Inspiring a World of Change campaign to life. At the heart of the campaign was our HEARING, BELIEVING, LIVING approach, which put employees centre-stage. By weaving the new brand philosophy and cultural identity across all facets of the work environment, we encouraged employees to take ownership of the brand from the inside out, creating a tangible sense of pride and passion. 

Key insights

Know what you stand for

Clearly defined values are key if you're looking to inspire action.

Show and tell

Culture is an intangible factor that transcends words – bring it to life via strong visual cues.

Empower employees  

Inspire action and accountability by engaging employees from the ground up.
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“Through the development of an employee toolkit and creative collateral, our EMEA-wide market was able to easily create and take ownership of their own bespoke plans to drive brand engagement in their regions.”

Joseph Semakula,
European Brand and Sponsorship Specialist

I have worked with Engage on a number of strategic projects, and they never disappoint. The team are professional and creative and have become an integral part of our team to co-create and deliver unforgettable and impactful employee experiences. I would highly recommend them as a strategic partner.

Marcelo De Paula
Director People Development
Nahdi Medical Company

Thank you for the fantastic employee town hall yesterday.  The team is in such high spirits. We couldn’t have pulled it off without your amazing dedication, support and organising skills. The details were impeccable.”

Azzah Al Sharhan
Chief of Corporate Affairs
Dubai Future Foundation

On behalf of the strategy team, I’d like to thank you for the wonderful and tireless effort in making our strategy communication series so successful. We’ve had such great feedback.

Abdul Aziz Al Khoori
Strategy Senior Manager
Abu Dhabi Global Market

Before the Engage team came to our rescue, only our leadership team knew what our strategy was. Our internal campaign has completely re-energised our business, creating a strong sense of employee ownership. 

Corporate Strategy Director
Oil & Gas Sector 

Our recent merger process caused uncertainty for our people, creating fears about job security. By developing an exciting vision for our future, you inspired a tangible sense of buy-in, new energy and excitement.

Merger & Acquisitions Lead
Telecommunications Sector 

Communicating compliance policies is never easy and employees find it boring. Through gamification, you brought our policies to life in the most engaging way. It’s been a huge hit across our global team with fantastic feedback. 

Ethics and Compliance Director
FMCG Sector

Workplace safety is a top priority for us but it’s a constant battle to fight complacency. Our BE AWARE, TAKE CARE campaign has really embedded a culture of safety and your people-first approach has been exceptional.

HSE Lead
Construction Sector 

I have become a better leader thanks to your communication support. I feel more confident, more professional and highly visible across our organisation. 

Chief Executive Office
Telecommunications Sector 

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Contact us today

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