The power of one

Financial Services
Company Size
Transformative Change

The challenge 

When one of the EMEA region’s largest financial services firms went through an acquisition and mergers process, employees from different organisations needed to be brought together under a single brand. The merger would significantly change ways of working for everyone, and required a sensitive and phased approach, focusing on individual opportunities and future prospects, whilst at the same time communicating potentially negative outcomes.

The solution

Engage drew on our full arsenal of change capabilities for this project, kicking off with a detailed change readiness survey across all departments, which provided powerful insights into key employee concerns. Having worked with the leadership team to articulate a clear and compelling vision for the future, we developed a unique campaign identity and an illustrated change map, outlining the most important elements of the process. 

In addition, we equipped middle management with comprehensive change toolkits, and created a change ambassador program with representatives from each business unit. By focusing not only on informational, but also on emotional outcomes, we were able to positively influence attitudes and behaviours, and truly involve employees in shaping the new culture and brand identity.

Key insights

Create a compelling vision

It is essential that leadership creates a clear and compelling vision for the future, outlining the key milestones of the journey.

Be honest

By employing an honest approach to change management, you’ll be better equipped to win heads and hearts.

Change champions

Create the change you want to see in the world. Equip key people to serve as role models for positive transformation.
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“Through the development of an employee toolkit and creative collateral, our EMEA-wide market was able to easily create and take ownership of their own bespoke plans to drive brand engagement in their regions.”

Joseph Semakula,
European Brand and Sponsorship Specialist

I have worked with Engage on a number of strategic projects, and they never disappoint. The team are professional and creative and have become an integral part of our team to co-create and deliver unforgettable and impactful employee experiences. I would highly recommend them as a strategic partner.

Marcelo De Paula
Director People Development
Nahdi Medical Company

Thank you for the fantastic employee town hall yesterday.  The team is in such high spirits. We couldn’t have pulled it off without your amazing dedication, support and organising skills. The details were impeccable.”

Azzah Al Sharhan
Chief of Corporate Affairs
Dubai Future Foundation

On behalf of the strategy team, I’d like to thank you for the wonderful and tireless effort in making our strategy communication series so successful. We’ve had such great feedback.

Abdul Aziz Al Khoori
Strategy Senior Manager
Abu Dhabi Global Market

Before the Engage team came to our rescue, only our leadership team knew what our strategy was. Our internal campaign has completely re-energised our business, creating a strong sense of employee ownership. 

Corporate Strategy Director
Oil & Gas Sector 

Our recent merger process caused uncertainty for our people, creating fears about job security. By developing an exciting vision for our future, you inspired a tangible sense of buy-in, new energy and excitement.

Merger & Acquisitions Lead
Telecommunications Sector 

Communicating compliance policies is never easy and employees find it boring. Through gamification, you brought our policies to life in the most engaging way. It’s been a huge hit across our global team with fantastic feedback. 

Ethics and Compliance Director
FMCG Sector

Workplace safety is a top priority for us but it’s a constant battle to fight complacency. Our BE AWARE, TAKE CARE campaign has really embedded a culture of safety and your people-first approach has been exceptional.

HSE Lead
Construction Sector 

I have become a better leader thanks to your communication support. I feel more confident, more professional and highly visible across our organisation. 

Chief Executive Office
Telecommunications Sector 

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