When one of the EMEA region’s largest financial services firms went through an acquisition and mergers process, employees from different organisations needed to be brought together under a single brand. The merger would significantly change ways of working for everyone, and required a sensitive and phased approach, focusing on individual opportunities and future prospects, whilst at the same time communicating potentially negative outcomes.
Engage drew on our full arsenal of change capabilities for this project, kicking off with a detailed change readiness survey across all departments, which provided powerful insights into key employee concerns. Having worked with the leadership team to articulate a clear and compelling vision for the future, we developed a unique campaign identity and an illustrated change map, outlining the most important elements of the process.
In addition, we equipped middle management with comprehensive change toolkits, and created a change ambassador program with representatives from each business unit. By focusing not only on informational, but also on emotional outcomes, we were able to positively influence attitudes and behaviours, and truly involve employees in shaping the new culture and brand identity.
Create a compelling vision
“Through the development of an employee toolkit and creative collateral, our EMEA-wide market was able to easily create and take ownership of their own bespoke plans to drive brand engagement in their regions.”
I have worked with Engage on a number of strategic projects, and they never disappoint. The team are professional and creative and have become an integral part of our team to co-create and deliver unforgettable and impactful employee experiences. I would highly recommend them as a strategic partner.
Nahdi Medical Company
Thank you for the fantastic employee town hall yesterday. The team is in such high spirits. We couldn’t have pulled it off without your amazing dedication, support and organising skills. The details were impeccable.”
Dubai Future Foundation
On behalf of the strategy team, I’d like to thank you for the wonderful and tireless effort in making our strategy communication series so successful. We’ve had such great feedback.
Abu Dhabi Global Market