Putting safety in every stride

United Arab Emirates
Company Size
Health Safety and Wellbeing

The challenge 

One of the Middle East's largest construction companies needed to overcome language, cultural and literacy barriers to ensure their people stood up and took notice of the importance of safety in the workplace. They approached Engage with a view to changing perceptions and behaviours in the organisation, in search of an effective way to convince employees to apply extra effort and attention. 

The solution

We explored new ways to actively engage employees on safety matters, developing a safety campaign founded on creativity, conversation and high-level interaction. Via real life scenarios, interpersonal drama training was used to positively impact attitudes, skills and behaviours. This was extremely effective at crossing cultural and language barriers. Using a simple and memorable slogan - Be aware, take care - we were able to consolidate the key message and ensure that it remained top of mind.

Key insights

Keep it short and sweet

Develop top line safety messages and principles that everyone can easily understand, remember and apply.

Be clear and specific

Link your messages to related behaviours and realistic scenarios so they become more tangible and actionable.

Involve employees

Bring your employees along for the ride, encouraging them to submit their ownsuggestions and ideas.
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Testimonials text logo


“Through the development of an employee toolkit and creative collateral, our EMEA-wide market was able to easily create and take ownership of their own bespoke plans to drive brand engagement in their regions.”

Joseph Semakula,
European Brand and Sponsorship Specialist

I have worked with Engage on a number of strategic projects, and they never disappoint. The team are professional and creative and have become an integral part of our team to co-create and deliver unforgettable and impactful employee experiences. I would highly recommend them as a strategic partner.

Marcelo De Paula
Director People Development
Nahdi Medical Company

Thank you for the fantastic employee town hall yesterday.  The team is in such high spirits. We couldn’t have pulled it off without your amazing dedication, support and organising skills. The details were impeccable.”

Azzah Al Sharhan
Chief of Corporate Affairs
Dubai Future Foundation

On behalf of the strategy team, I’d like to thank you for the wonderful and tireless effort in making our strategy communication series so successful. We’ve had such great feedback.

Abdul Aziz Al Khoori
Strategy Senior Manager
Abu Dhabi Global Market

Before the Engage team came to our rescue, only our leadership team knew what our strategy was. Our internal campaign has completely re-energised our business, creating a strong sense of employee ownership. 

Corporate Strategy Director
Oil & Gas Sector 

Our recent merger process caused uncertainty for our people, creating fears about job security. By developing an exciting vision for our future, you inspired a tangible sense of buy-in, new energy and excitement.

Merger & Acquisitions Lead
Telecommunications Sector 

Communicating compliance policies is never easy and employees find it boring. Through gamification, you brought our policies to life in the most engaging way. It’s been a huge hit across our global team with fantastic feedback. 

Ethics and Compliance Director
FMCG Sector

Workplace safety is a top priority for us but it’s a constant battle to fight complacency. Our BE AWARE, TAKE CARE campaign has really embedded a culture of safety and your people-first approach has been exceptional.

HSE Lead
Construction Sector 

I have become a better leader thanks to your communication support. I feel more confident, more professional and highly visible across our organisation. 

Chief Executive Office
Telecommunications Sector 

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Contact us today

Looking to transform your workplace into a destination for success? Give us a call today or say hello@engagemeconsulting.com.

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