One of the Middle East's largest construction companies needed to overcome language, cultural and literacy barriers to ensure their people stood up and took notice of the importance of safety in the workplace. They approached Engage with a view to changing perceptions and behaviours in the organisation, in search of an effective way to convince employees to apply extra effort and attention.
We explored new ways to actively engage employees on safety matters, developing a safety campaign founded on creativity, conversation and high-level interaction. Via real life scenarios, interpersonal drama training was used to positively impact attitudes, skills and behaviours. This was extremely effective at crossing cultural and language barriers. Using a simple and memorable slogan - Be aware, take care - we were able to consolidate the key message and ensure that it remained top of mind.
Keep it short and sweet
Be clear and specific
“Through the development of an employee toolkit and creative collateral, our EMEA-wide market was able to easily create and take ownership of their own bespoke plans to drive brand engagement in their regions.”
I have worked with Engage on a number of strategic projects, and they never disappoint. The team are professional and creative and have become an integral part of our team to co-create and deliver unforgettable and impactful employee experiences. I would highly recommend them as a strategic partner.
Nahdi Medical Company
Thank you for the fantastic employee town hall yesterday. The team is in such high spirits. We couldn’t have pulled it off without your amazing dedication, support and organising skills. The details were impeccable.”
Dubai Future Foundation
On behalf of the strategy team, I’d like to thank you for the wonderful and tireless effort in making our strategy communication series so successful. We’ve had such great feedback.
Abu Dhabi Global Market