One of the most common complaints you’ll hear in an organisation is that it has a communication problem.

At times of great uncertainty and change, clear communication becomes more important than ever—but also more difficult.

To attract the best talent, companies need not only to have a clear and authentic employee brand, but also to understand and communicate a winning employee value proposition.

At Voices 2025, Malcolm Gladwell challenged a common belief that trust is built on performance. Instead, he argued, it’s built through the power of storytelling, especially stories that start with “because.” In this blog, we unpack his biggest insights and explore what they mean for internal communicators today.